The business of selling material goods is slowly yet steadily giving way to something more subtle, powerful, and valuable: selling knowledge and skills.
Estimated to be worth over $355M per day, the knowledge industry is conquering the world and letting ordinary people put their expertise to use for a steady income.
However, the sheer size of the industry leads to fierce competition in almost any niche imaginable. How can you break through the noise, find what exactly you can sell, and market it effectively for the right people?
Naturally, the best way to master such a tricky business is to learn from a world-class leader in the field. But what if you could learn from two world-class leaders instead of one?
That’s what the Knowledge Business Blueprint (KBB) by Tony Robbins and Dean Graziosi is all about, and here goes our in-depth review of what it has to offer for you.
Who is Tony Robbins?
Tony Robbins is a business expert, best-selling author, a genius strategist for virtually any kind of entrepreneurial venture, and one of the world’s most successful life coaches and motivational speakers.
Have you noticed what do all of his skills have in common?
They’re all based on sheer knowledge and skill. Tony is a world-class giant when it comes to selling his expertise, passion, and knowledge, but he doesn’t stop at that. Contrary to many experts that focus on just one thing (like motivation, productivity, business, or happiness), Tony has a fantastic talent for weaving all of that together into one solid system. Check out this short 40-second video to get an idea of what we mean:
To summarize, Tony is like a world-class ”Swiss army growth machine”. Maybe that’s why many customers reported a drastic improvement in all aspects of their lives after trying out just one of his products.
The net worth of Tony Robbins is estimated to be at $500 million as of 2019.
Who is Dean Graziosi?
Dean Graziosi is a New York Times best-selling author, serial entrepreneur, business speaker, and one of the most influential real estate experts of our time.
Dean has a mission to impact and help people not just obtain financial independence but also to achieve happiness and success in all areas of their lives. Dean Graziosi has written several programs and books among which is the Millionaire Success Habits which is a bestselling book.
Just like his friend Tony Robbins, Dean Graziosi is another multi-millionaire who built his fortune on information and skills. In other words, you can rest assured he knows all too well the nitty-gritty details of what makes a successful knowledge business.
The net worth of Dean Graziosi is currently at $43 million.
To get more familiar with the kind of expert that Dean Graziosi is and with his style of teaching, check this video from his official YouTube channel as an example:
So, by now you probably have a good idea about what makes Tony Robbins and Dean Graziosi awesome—but is their mutual creation something worth investing your money and time in?
Let’s dig into the matter.
KBB: Learn From the Best and Build a Knowledge Business From Scratch
The core of the KBB is a comprehensive 4-module online course brought to you by Robbins and Graziosi themselves.
Here’s a quick rundown of what you can expect to find inside.
KBB Module 1: Extract It (4:58:05 total)
This module is dedicated to finding the perfect starting point for your knowledge business – the unique expertise and skills that you can sell to make an impact on the world, change people’s lives, and earn good money in the process.
Lesson #1: Tony Robbins’ Secret to Success (56:11 total)
Everything starts with the right mindset, and this lesson is dedicated to just that. Learn what exactly, according to Tony Robbins, leads to massive success in any niche or line of work, how to skyrocket your progress with the right attitude, and how to be ready for whatever comes your way down the road.
- What does it take to succeed? (36:11)
- Mindset secrets to scale your business (18:42)
- What to expect moving forward (1:18)
Bonus: Tony’s secret energy for life
Lesson #2: Your Expertise & Ideal Client (51:09 total)
There’s little point in knowing the theory of how to reach success if you don’t have anything to offer for it. In this lesson, Tony and Dean will teach you how to identify your unique and profitable offer for the world – and how to find the clients that would be happy to pay for it, even if the price is well above the market’s average.
- Discovering your superpower (33:13)
- Identifying your ideal client (14:52)
- The narrow your niche tool (3:04)
Bonus: 3 Simple ways to eliminate stress
Lesson #3: Story, Teach, Tool (31:51 total)
Storytelling is one of the most powerful and effective methods of selling anything to anyone. Is there a better way to learn this craft in the context of real business than with Tony and Dean? Not very likely.
- The secret art of storytelling (10:44)
- Extracting what you will teach (21:07)
BONUS: Tony – Why people buy feelings
Lesson #4: Your Toolbox (2:08:37 total)
In this lesson, Tony and Dean share an amazing set of tools and concepts that help to streamline all the most troublesome components of starting and growing a knowledge business. Just look at this collection:
- The clarity tool (16:39)
- Who I am & what I do (2:43)
- Seven levels deep (11:34)
- I know I’m being successful when (12:04)
- Your not to do list (14:00)
- The needle movers (8:57)
- The spotlight tool (7:10)
- The success loop (16:26)
- The one thing (18:09)
- Negotiation secrets (9:37)
- Ideas worth doing (2:48)
- The connections tool (3:08)
- The wrap up tool (5:22)
Bonus: 3 simple habits to create ”Overnight Success”
Lesson #5: Your First Agenda (20:17 total)
Now, it’s time to test what you learned so far, create your personal agenda, and start earning money from your knowledge and skills. According to Tony and Dean, the most effective and profitable way of doing that is by running an event like a mastermind, a workshop, or a presentation either in-person or online. From this point onward, the content in KBB will focus on how to design, create, run, and monetize these types of events.
- Picking your event name (2:44)
- Picking your event type (4:03)
- Creating your first agenda (13:30)
Bonus: Tony – How to take massive action
KBB Module 2: Fill It (8:05:40 total)
The second module of the Knowledge Business Blueprint focuses on how to fill your event with the right audience to maximize your beneficial impact on them and to increase your profits from doing so.
Lesson #1: Becoming a Marketing Expert (1:29:04 total)
Learn what are the exact marketing strategies and approaches that Tony and Dean use in their work to earn tens of millions of dollars on every single event they run. Of course, that doesn’t guarantee you’ll be making that kind of money right away, but you’ll surely be on the right track!
- Marketing & sales redefined (34:20) – Forget everything you know about marketing and sales, then learn from the world’s best.
- Mastermind marketing philosophy (17:37) – When it comes to mastermind-type events, there are special marketing approaches that work best.
- Hook, story, close (37:07) – The classic way of making sales, applied to events and masterminds.
Bonus: Quick hacks to overcome anxiety
Lesson #2: Mastermind Funnel Blueprint (34:35 total)
A funnel is a series of steps or tools that turn a prospect into a paying customer. Creating high-converting funnels is a delicate art, but Tony and Dean will guide you through the essential basics of the process in this lesson. After finishing it, you should be able to create and test your own funnel to fill your event with the right people.
- Website VS funnel (10:09) – What are the differences? Which one should you use?
- Anatomy of a landing page (8:52) – Learn the components of a high-converting landing page
- What to charge for your event (7:59) – Make it too cheap, and people won’t take it seriously. Make it too expensive, and no one will come.
- Creating your first landing page (7:35) – Even with zero technical skills.
Bonus: The listen, do, succeed framework
Lesson #3: The Wagon Wheel (4:56:05 total)
The wagon wheel concept in the world of marketing and knowledge business refers to the idea that a successful business needs several distinct streams of traffic, ideas, and income to be successful. Just like a wagon wheel needs many spokes to be stable and function properly, moving the cart forward. In this lesson, you’ll learn what are the major ways through which you’ll fill, run, and monetize your events – no matter the niche or topic!
- The marketing wagon wheel (14:17)
- Facebook blueprint (1:29:40)
- Youtube starter pack (40:04)
- Social media secrets (1:56:11)
- Affiliates made easy (23:39)
- Email management (12:14)
Bonus: Tony’s best advice for entrepreneurs
Lesson #4: The Different Pages (43:20 total)
Of course, there are a few annoying components to each and every venture, and the knowledge business isn’t an exception. Luckily, in this lesson, Tony Robbins and Dean Graziosi will gently guide you through the trickiest technical pages of any business: the order page and the application page.
- The perfect order page (8:32)
- The perfect application page (26:41)
- Creating your order & application page (8:07)
Bonus: The secret to winning negotiations
Lesson #5: The launch secrets
Once you’re done with the content, the marketing, the funnel, and even the boring technical pages – it’s time to get ready for the launch of your event! This lesson is dedicated to the most important aspects of an actual event launch, as well as an evergreen launch that will work on autopilot long after the original event ends.
- Launch & evergreen (22:36)
KBB Module 3: Run It (1:47:05 total)
Preparing the road to the success of your event is just half of the work: now you have to actually hold your event, be it online or in-person. Luckily, the Knowledge Business Blueprint contains a separate module on that matter!
Lesson #1: The perfect mastermind formula (22:36 total)
Masterminds can be life-changing and extremely profitable events when done right. In this lesson, you’ll get an in-depth overview of everything that makes this type of event a success, and how you can replicate that.
- The psychology of running a mastermind (22:36)
Bonus: How to not get played by the ”Influencer Myth”
Lesson #2: Virtual event checklists (11:17 total)
In the age of tech, you don’t have to go out to hold an outstanding event anymore: everything can be done remotely in an online environment. In fact, both Tony Robbins and Dean Graziosi regularly hold online events that are watched by thousands of people from all around the world, so you can be sure they know quite a bit about how this sort of thing is done.
- Running your virtual event (11:17)
Bonus: The importance of who not how
Lesson #3: The perfect in-person event (36:42 total)
Even the most elaborate of virtual events is inferior to the experience of actually being present in a major masterclass, workshop, or mastermind. If you’re ready for that, this lesson will guide you through everything you need to know to run an A-class in-person event in any niche.
- The location (11:52)
- The attendee communication (5:57)
- Creating event assets (5:59)
- Event logistics (7:05)
- Final room prep (3:45)
- Day of (2:04)
Bonus: Tony shares 10 things that will change your life
Lesson #4: Last Steps & Thank You! (29:21 total)
This lesson is a comprehensive overview of the whole process end-to-end, just to wrap the KBB system for you to internalize it better.
- Entire process step-by-step (21:22)
- Thank you from Dean (7:59)
Bonus: Dean shares the 5 things you must give up to succeed
KBB Module 4: Knowledge Broker (37:44 total)
What if you don’t have any sort of knowledge or expertise that you could sell right away? What if you’d prefer to keep your know-hows for yourself and preserve your professional secrets intact? Don’t worry: you’ll still be able to profit from the KBB thanks to this module, in which Dean and Tony teach you how to organize events for other experts and sell their knowledge in exchange for part of the profits. In other words, this module teaches you how to become a knowledge broker.
- What it means to be a knowledge broker (14:42)
- Getting a commitment from the expert (14:58)
- Foundation of a successful business (8:04)
Bonus: The truth about Tony & Dean’s success
As you see, the 4-module course that makes the core of the Knowledge Business Blueprint is already enough to pave your path to consistent growth if you put the provided tips to action.
And still, the KBB system doesn’t end there, but features a powerful tool to help you out even further. Enter, the Mindmint Software.
What is the Mindmint Software and how it helps with KBB
The Mindmint Software is an exclusive tool created by Tony Robbins and Dean Graziosi to significantly speed up the process of coming up with ideas and preparing everything for an outstanding event.
Essentially, the Mindmint works as a virtual assistant that guides you through all of the steps of creating and running an event before you jump into action. This way, you’ll be able to use your time, energy, and money in the most efficient way possible. Here are some of the things that the Mindmint Software will be able to help you with:
- Gathering and storing speaker, trainer, and attendee information
- Creating the optimal agenda and itinerary
- Crafting a high-converting sales funnel
- Building a fully functional landing page for your event
6 months of access to all of the functions of Mindmint software are included in the initial KBB bundle. After that, it comes at a recurrent price of $97 per month.
What makes the Knowledge Business Blueprint stand aside
Besides the fact that KBB comes from the bright minds of some of the world’s most successful entrepreneurs, there are a few things that put this course far above the competition:
- An in-built system of achievements (badges) to keep you motivated throughout the whole course
- A system of credits you earn for watching the lessons and taking quizzes. These credits can be exchanged for extremely valuable Power Moves from Tony and Dean – bonuses that can drastically speed up your growth
- Every lesson comes with a set of tools, transcripts, and audios. Learn in any way you prefer!
- After every single lesson, you’ll get a set of action steps to immediately put what you’ve learned to action
Is the Knowledge Business Blueprint for you?
The KBB is currently one of the best online courses dedicated to building an online business—and probably the only one run by marketing geniuses of such magnitude. Tony Robbins and Dean Graziosi really put in a great deal of their expertise and wisdom into the KBB system, and that’s why it works so well for thousands of people all around the world.
Of course, everything comes at a price.
Right now, the Knowledge Business Blueprint is sold for $1,997 as a one-time payment – or 4 separate payments of $597. Here’s what’s included in the bundle:
- The 4-module KBB course with everything you need to learn to design and run world-class events like Tony and Dean
- 6 months of access to the Mindmint Software
- An invitation to the private KBB Facebook community
- Access to closed trainings held by Dean and Tony
- Live monthly training with Dean Graziosi
- Sales funnel templates from the funnel expert Russell Brunson
- One hour of training with Jenna Kutcher, another event expert
Is this whole bundle worth your time, money, and energy?
In our opinion, it’s one of the best investments you can make for yourself. However, don’t expect stellar results just from consuming the content provided in the product. Instead, make sure to put the knowledge you get to action, and your success will become almost inevitable.
He is a specialist fitness writer that can easily craft pieces which are both informative and easy to read. Michael is a certified medical write and a qualified pharmacist that makes medical writing easily understandable by the general population.
Michael Jessimy range of expertise encompasses pharmaceutical and medical writing, White Paper production, as well as Fitness and Bodybuilding consultation.